Multi Platform Marketing Producer

Published
November 13, 2021
Location
Jacksonville, FL
Job Type

Description

Do you know how to tell a story and sell it? Do you know how to live and breathe the BRAND and convey that to others? There is no better opportunity to put your writing, shooting and editing skills to work in a Top 40 market with an award-winning team of experienced marketers, than First Coast News On Your Side.

Our news, weather, sports and lifestyle show teams create content which puts the First Coast News On Your Side brand first. We're looking for an innovative person who can take a brand-centric approach in the production of high-quality, high-impact creative. This super star will know how to infuse On Your Side into Investigative, Proof-of Performance, Sales Integration and Community Initiative spots. You must be high energy, collaborative and a team player. If this sounds like you, we have an immediate opening on our roster for First Coast News On Your Side MULTI-PLATFORM MARKETING PRODUCER.

At least 3-years television marketing experience is encouraged with a focus on Brand/Social preferred. Bring your larger-than-life ideas to sunny Jacksonville, Florida and join a team that thrives on winning, doing right by the viewer, one another and is passionate about the First Coast News On Your Side brand.

Responsibilities:

  • Develop and execute creative ON YOUR SIDE brand concepts via On-Air, Online Digital/Social platforms
  • Campaigns should deliver a clear message and reinforce the value of viewer advocacy, while entertaining and informing local customers, viewers and users.
  • Guiding the overall look/tone/feel through writing, shooting and editing on-air spots and other marketing materials.
  • Strong writing skills
  • Strong knowledge and use of EDIUS, Final Cut Pro, Premiere, Photoshop, After Effects and Illustrator is key.
  • Collaborate with internal departments (such as news/sales) to market content
  • Launch multi-platform news content, programming, and sales partnership campaigns

    Requirements:

  • Conceptualize and pitch innovative campaigns and ideas to build the First Coast News On Your Side brand using traditional and untraditional attention getting digital and social assets.
  • Work under pressure, develop production plans, manage multiple activities, prioritize deadlines, collaborate productively and positively.
  • Apply strategic thinking, meet goals, work continually toward self-development.
  • Communicate and work on a team knowing, there is no "I" in team.
  • Be a liaison to cross departmental boundaries.
  • Ability to pitch and present concepts and campaigns to key clients and news content leadership and analyze results.
  • Edit using EDIUS, Final Cut Pro, Premiere, Photoshop and After Effects and other production systems.
  • Possess the knowledge and skills to operate a variety of production equipment, including but not limited to broadcast ENG, DSLR and CINEMA CAMERAS, advanced lighting techniques and systems related to location and studio setups.
  • Work a flexible schedule; it's all hands-on deck during severe weather and breaking news scenarios
  • Provide work samples from all platforms that EXCITE US!

    Work Environment: Office

    Physical Demands: Light work

    Travel: Rarely: less than 10%

    About TEGNA

    TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit www.TEGNA.com.

    TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

    EEO statement:

    TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

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