Marketing Data Automation Tech Specialist – Remote

Kforce Technology
Published
January 12, 2021
Location
Jacksonville, FL
Job Type

Description

RESPONSIBILITIES:

Kforce has a client seeking a Marketing Data Automation Tech Specialist - Remote in Jacksonville, FL.

Responsibilities:

  • Using tools like Microsoft Excel, Power BI and Dynamics 365, Marketing Automation tools like HubSpot, and Web Analytics tools like Google Analytics to track marketing performance and recognize opportunities for improvement
  • Make complex marketing tech initiatives real, end-to-end, driving from conception to execution to support demand generation strategy
  • Build, test, and launch new (or manage existing) marketing tech architecture and capabilities based on industry best practices and ensuring adherence to General Data Protection Regulation and email laws such as CASL/CAN-SPAM
  • Support the daily operations for marketing automation platform, including administration, training, testing, troubleshooting, and support
  • Document key Marketing Automation Platform tech stack processes and procedures as they develop and evolve
  • Collaborate with architect, developers, and other partners on tool development, such as data integration and API delivery
  • Analyze, track and report on key metrics, improving performance throughout the sales & marketing funnel
  • Execute email campaigns in HubSpot Marketing Automation system including building multi-touch campaigns, logic streams, automation rules, creation of segments, forms and landing pages, email content creation, and deployment
  • Interpret and implement digital best practices for email, personalization, segmentation, and data-capture from forms and landing pages
  • Build reporting to track retention, identify new customer targets and pinpoint opportunities to increase sales to current customers
  • Responsible for data extractions and lead generation list across DiscoverOrg, HubSpot, Purchased Lists, etc., monitoring data quality across marketing technology stack
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