Event Marketing Manager II

Published
April 28, 2021
Location
Jacksonville, FL
Job Type

Description

Primary Purpose:
The Event Marketing Manager II will hire, train and develop an Event Marketing Team to build brand awareness and generate sales leads in the local market through event-based marketing programs.

Essential Duties and Responsibilities:

  • Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow up
  • Identify, schedule, and plan event calendar for team of Event Marketers in assigned territory
  • Responsibility for budgeting and staffing for identified local events
  • Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads
  • Manage event marketing material and equipment set up and tear down
  • Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market
  • Recruit, hire, train and develop Event Marketers and create accountability through established Event Marketer goals and KPIs
  • Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
  • Track and report event metrics to evaluate performance and ROI of events
  • Responsible for exceeding sales lead quotas based upon established KPIs

 

Minimum Skills and Competencies:

  • High school diploma or GED
  • 2+ years experience of successful lead generation and/or brand ambassador roles focused on event marketing
  • Strong recruiting and training skills
  • Excellent written and verbal communication skills
  • Self-starter with ability to manage and develop others
  • Ability to handle multiple priorities at one time
  • Strong planning and organizational skills, including attention to detail
  • Knowledge of current best practices and new strategies for event marketing
  • Travel within the assigned territory as needed
  • Ability to work evenings and/or weekends and pre-scheduled events
  • Valid driver’s license with reliable transportation to/from assigned events
  • Exert up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects in the course of position responsibilities

 

Desired Skills:

  • Prior management experience in direct to consumer industries and/or event marketing
  • Prior experience in Experience with budgeting and planning

 
Physical Requirements:
Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

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