Email Marketing Strategist

Robert Half
Published
January 12, 2022
Location
St. Augustine, FL
Job Type

Description

Ref ID: 01020-9503222006

Classification: Email Marketing Manager

Compensation: $30.00 to $40.00 hourly

Our client is on the hunt for a sharp and innovative email marketing specialist. The position is onsite with the opportunity for remote for the right fit. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As an email marketing specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings.

To be successful as an email marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable texts. Ultimately, an outstanding email marketing specialist will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features.

  • Conducting market research to better comprehend prevailing consumer behaviors.
  • Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
  • Creating well-written copy that is free from mistakes.
  • Collaborating with graphic designers to improve the appearance layout of outputs.
  • Maintaining a database of customers who have opted to receive our correspondence.
  • Distributing emails through the use of automation software.
  • Monitoring and reporting on the utility of each campaign.

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