Director Brand Marketing and Digital Experience

The Main Street America Group
Published
October 5, 2019
Location
Jacksonville, FL
Job Type

Description

This position is responsible for providing a single focus on strengthening our brand, as well as helping drive marketing initiatives in support of product and system introductions and enhancements.

Executes innovative, interactive experience across all digital touch points, including web, mobile, social media, and emerging tablet platforms.

Core responsibilities include:
- Consumer Analytics, Advertising (print/digital/social media), Social Media listening,
developing marketing materials to support field sales, and enhancing the digital experience
for agents and consumers.
- Developing advanced marketing tools and training to deepen relationships with independent
agents.
- Increasing brand strength and awareness to help expand MSA’s geographic footprint.
- Serves in consultative role with enterprise marketing leadership, as well as MSA’s Corporate
Communications team, to ensure alignment of MSA’s brand across the enterprise and
operating company.

Additional duties/responsibilities to include:
Marketing/prospecting material updates for Agents Only portal
• Website and social media analytics
• Logo use approvals
• Collateral development for all product lines including Bonds and commercial AG
• Marketing material for sales incentive campaigns, email marketing, regional newsletters
• Trade show marketing

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