Digital Marketing Specialist

Robert Half
Published
March 21, 2021
Location
Jacksonville, FL
Job Type

Description

Ref ID: 01120-0011518036

Classification: Product Manager

Compensation: DOE

Robert Half Technology is looking for a Digital Marketing Specialist to assist in the planning, execution and optimization of our digital footprint. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Responsibilities:

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Provide creative ideas for content marketing and update website
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date

Skills:

Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills

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